The Smarter Startup
By Neal Cabage & Sonya Zhang, Pearson Publishing
The Smarter Startup strategy framework began with the publishing of our book in 2013 and we continued to refine our thoughts, which we’ve published here. As for the book, it provides a comprehensive look at why some startups succeed while others fail and how to have a more predictable and reliable outcome. Written by Neal Cabage and Sonya Zhang, PhD, and published by NewRiders, a division of Pearson, the book is available online and at major bookstores.